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Book suggestions for Mad Men

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Revolutionary Road

Richard Yates
|
2008-00-1

In the hopeful 1950s, Frank and April Wheeler appear to be a model couple: bright, beautiful, talented, with two young children and a starter home in the suburbs. Perhaps they married too young and started a family too early. Maybe Frank's job is dull. And April never saw herself as a housewife. Yet they have always lived on the assumption that greatness is only just around the corner. But now that certainty is about to crumble.With heartbreaking compassion and remorseless clarity, Richard Yates shows how Frank and April mortgage their spiritual birthright, betraying not only each other, but their best selves. From the Trade Paperback edition.

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Sex and the Single Girl

Helen Gurley Brown
|
2012-00-1

The 1962 blockbuster that took on “one of the most absurd (if universal) myths of our time: that every girl must be married” (The New York Times). Helen Gurley Brown, the iconic editor in chief of Cosmopolitan for thirty-two years, is considered one of the most influential figures of Second Wave feminism. Her first book sold millions of copies, became a cultural phenomenon, and ushered in a whole new way of thinking about work, men, and life. Feisty, fun, and totally frank, Sex and the Single Girl offers advice to unmarried women that is as relevant today as it was when it burst onto the scene in the 1960s. This spirited manifesto puts women—and what they want—first. It captures the exuberance, optimism, and independence that have influenced the lives of so many contemporary American women.

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Confessions of an Advertising Man

David Ogilvy
|
2004-00-4

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

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The Man in the Gray Flannel Suit

Sloan Wilson
|
2002-00-2

Tom Rath doesn't want anything extraordinary out of life: just a decent home, enough money to support his family, and a career that won't crush his spirit. After returning from World War II, he takes a PR job at a television network. It is inane, dehumanizing work. But when a series of personal crises force him to reexamine his priorities--and take responsibility for his past--he is finally moved to carve out an identity for himself.--From publisher description.

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Valley of the Dolls

Jacqueline Susann
|
2007-00-5

Three women seek escape as they learn about the bitterness, corruption, and falsehoods of the show-business world.

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Mad Women

Jane Maas
|
2012-00-3

What was it like to be an advertising woman on Madison Avenue in the sixties and seventies, that Mad Men era of casual sex and professional serfdom? Now, in her immensely entertaining and bittersweet memoir, Jane Maas reveals all... ·Was there really that much sex at the office? ·Were there really three-Martini lunches? ·Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes! Based on her experiences as a copywriter who succeeded in this primarily male jungle, and countless interviews with her peers, Mad Women gives us the full story. There is the junior account man whose wife almost left him when she found the copy of Screw magazine he’s used to find a ‘date’ for a client, and the Ogilvy & Mather’s annual Boat Ride, a sex-and-booze-filled orgy, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles some of the tougher issues of the era, such as unequal pay, rampant, jaw-dropping sexism, and the difficult choice many women faced between motherhood and career.

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The Love Machine

Jacqueline Susann
|
1969-00-3

The Love Machine tells the story of ruthless, haunted Robin Stone and his life and career in the cut-throat world of 1960s network television. Handsome but promiscuous, the latter earning his nickname the Love Machine after he describes television with the same sobriquet, Robin is loved beyond all reason by three women: Amanda, the beautiful but doomed fashion model; Maggie, the beautiful but headstrong fellow journalist escaping a cruel society marriage; and Judith, the beautiful but aging wife of fourth-network founder Gregory Austin.

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Rabbit, Run

John Updike
|
1996-00-1

Tired of the responsibility of married life, Rabbit Angstrom leaves his wife and home.

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